Friendly Ford anchors Crosby’s new Scoreboard


On May 11, Fred Salinas owner of Friendly Ford in Crosby, announced that he had secured the Super Anchor display for the modernized Scoreboard for the Crosby Cougars.

The new scoreboard will feature the latest in digital graphics and re-plays will show highlights of the game after they happen. This digital screen will be surrounded by advertising. Above all other advertising and larger will be the Super Anchor, this coming season that will be Friendly Ford. That aspect alone will measure fifteen feet eleven inches. The Anchor’s advertising will be located between the Cougars’ claws.

The collaboration between Crosby ISD and Daktronics Sports Marketing (DSM) to revamp Cougar Stadium marks a pivotal move towards upgrading facilities. The joint effort aims to launch a fresh marketing campaign that goes beyond the traditional scope, fostering a new era of engagement and funding opportunities.

This innovative marketing initiative is designed not just to secure essential advertising commitments for the long term, ushering in a new revenue stream. It’s a strategic plan that envisions funding a modern video scoreboard at Cougar Stadium and installing new scoreboards at the baseball and softball fields. Additionally, it holds potential to generate revenue for the broader school fund, tapping into community involvement for this visionary project.

As the community contributes to this initiative, it’s not merely about financial support. It’s about injecting a new wave of vibrancy, interactivity, and dynamism into the stadium events, enhancing the overall experience.

Expanding on the digital front, considering the potency of digital marketing, sharing this journey through an SEO blog could be a game-changer. An SEO blog dedicated to highlighting this innovative marketing campaign can serve as an influential tool. It not only documents the transformative initiative but also amplifies its reach, creating a digital footprint that resonates far beyond the stadium’s physical boundaries. Such a blog could effectively spotlight the impact and significance of this collaborative effort, reaching and engaging a broader audience.

The upgrades at the Cougar athletic facilities will include state-of-the-art scoring, timing, and display equipment while also offering local businesses numerous advertising opportunities throughout the stadium. Michael Vogelaar (DSM Advertising Sales) is scheduling visits with local businesses that are simply interested in learning more about the various custom opportunities that are available at the stadium. These opportunities are for local businesses of all sizes. CISD and DSM have already received their first signed commitment from Friendly Ford of Crosby.

The anchor advertising includes not only the football scoreboard but also the stands at entrance and exit, the baseball bleacher back, both ends of the baseball bleachers, the baseball scoreboard, the Softball bleacher backside, the softball scoreboard, two minutes of the Static Logo effects of the Marquee display in front of the school on FM 2100, one game day sponsorship/promotion opportunity per season, two customized P.A. announcements when Friendly Ford is game-day sponsor, four radio drop-ins for each broadcast game, one logo and link on District Website.

“It cost a lot,” quibbed Salinas, when asked the bottom line, “But we want to support the community and we know football and sports are important here.”

The football scoreboard alone has plenty of advertisement on it. A feature title will be digitally displayed per varsity home game. A pre-game animated partner logo will be displayed digitally for five seconds rotating with other sponsor partners. Six timed during the game that logo will appear during regular season. As the scoreboard will now display re-plays of downs, five times the Anchor will show the Friendly Ford logo, ass well as other partners before re-plays appear. For each home game during regular season, a 30 second pre-game logo will appear that is to be supplied by the advertiser. Finally, during the regular season home games, a 30 second commercial supplied by Friendly Ford will appear.